I was in a bookstore at the airport the other day and noticed a trend while looking at the top twenty best sellers. There were several books with clear, unambiguous titles. Our society collectively is starting to wake up and is looking for ways to unfuck themselves. These are the book titles I saw that were all clumped right next to each other. 
UnFu*ck yourself by Gary John Bishop
I used to be a miserable Fu*ck by John Kim
Calm the Fuck down – Sarah Knight
The Subtle Art of Not Giving a Fuck Mark Manson
After a quick Amazon search, I found several more books with similar titles such as
Unfuck your Brain by Faith Harper
Unfuck Yourself by Zoe Swain
I’m currently writing a book about alcohol addiction, and I’m not 100% sure of what my book title will be, but it may have the words unfu*ck yourself somewhere on the cover. I want to be clear, I had this written down on my list of potential book titles for a long time, not just because I saw a bunch of these titles in the airport:) The title at this moment is Alcohol is Shit | but it’s also the invitation. Below that title, it will say either, “control alcohol from the inside out” or “Unfuck yourself from the inside out.” Not sure yet. Let me know your thoughts in the comments.
All these books, including mine, isn’t fulfilling a niche or a trend, they are representing a movement that can no longer be ignored. There’s a consciousness on this planet that is starting to say, hang on a second, this isn’t working. Those of us who struggle with addiction, sometimes think we’re the only ones who reach a rough spot on life. Not true, everyone does, and we’re reaching a critical mass, especially in America. On a global scale, people are starting to say, timeout, hold the phone, the formula that I was told to follow in life, isn’t yielding the fruits I was promised.
I recently read an article titled the Age of Anxiety in the New Republic that sheds light on this movement.
According to studies by the National Institute of Mental Health, nearly 20 percent of Americans experience an anxiety disorder in a given year; over 30 percent experience an anxiety disorder over the course of their lifetimes. And the rate is rising: The American Psychiatric Association, in a May study drawing from a survey of 1,000 American adults, diagnosed a statistically significant increase in national anxiety since 2017.
Please read carefully. There is nothing fundamentally wrong with you. Right now, at this moment, there’s nothing wrong with you. Never has been and never will be. Take a deep breath; we are okay. This anxiety is a good thing and shouldn’t be labeled in some diagnostical statistical manual as bad because this collective state of unrest will eventually show us the way.
According to the article in the New Republic, this jittery national mood has given rise to what Rebecca Jennings at Vox has dubbed “anxiety consumerism”—the rise of a plethora of products, from fidget spinners to essential-oil sprays, to weighted blankets. These weighted blankets were initially developed for people with autism and PTSD as self-administered hugs, to give the sensation of an embrace, but sales for these blankets have gone through the roof, and everyone is buying them. Perhaps the most well-known product to fall into this anxiety consumerism category is alcohol. Just about everyone on the planet right now needs a big hug.
Who is going to initiate this hug?
Those who struggle with addiction are the trailblazers in the collective unf*ck yourself movement that desperately needs to happen. Not just for those who grapple with addiction to alcohol, but for everyone. As a global community, we’re starting to see what’s not working and alcoholics were the first to see it. We are leading this movement and will eventually be the ones who hold the door open for the rest of society. Let that last sentence sink in for a second. You and me. We will be leading the global unfu*ck yourself movement for everyone. Not just those who struggle with addiction.
